• Context
  • Index
  • Home
  • Catalog
    • Departments
      • Landing Page
      • Foundation
      • Managing Products
    • Product
      • Landing Page
      • Foundation & Description
      • Departments
      • Cross Sales
      • Properties
      • Relations
      • Specifications
    • Brand
    • SEO Download
  • Marketing
    • Promotions
      • Landing Page
    • Cross Sales
      • Landing Page
      • Creating & Editing
      • Mass Upload
    • Site Ads
      • Landing Page
      • Creating & Managing
      • Performance Reports
      • Ad Weights
    • Referrers
      • Referrer Landing Page
      • Creating a Referrer
      • Using the RefererID
      • Landing Page
      • RefID Detail Report
      • Referrer and Conversion Analysis
      • Increasing Conversion Ratio
      • Tracking Return on Referrers
      • Referrer tracking conclusion
    • Store Locator
      • Mass Upload
      • Manual Upload
      • Data Controller
      • Deleting Listings
      • Editing Listings
    • Image Manager
      • Process of Uploading Images
        • FTP Upload of images
      • About Image Quality and File Formats
      • About Aspect Ratio (Shape)
      • Where to Get Source Images
      • Landing Page
      • Image Edit Page
      • Manage Variants
        • Managing Variants with Multiple Languages
    • Data Feeds (BETA)
    • Reviews
      • Landing Page
  • Reports
    • Orders
      • Landing Page
      • Currency Summary
      • Quick Search
      • Advanced Search
      • Order Status
        • Status Setup
        • Using Status in Order Manager
        • Status Mass Upload
        • Quick Tip Videos
  • Language
    • Categories
    • Edit LRM's
  • Shipping Manager
    • About Shipping Groups
    • Creating and Editing Shipping Groups
      • Country Groups
      • State/Province Groups
      • City Groups
    • Populating the Shipping Group
    • Case Study for Setting up Shipping Groups
    • Setting up Shipping Methods
      • Case Study for Setting up Shipping Methods
  • Gift Certficate Implementation
  • Open Graph
  • CommerceCM Help Request
  • About Shipping Groups
  • Aspect Ratio (Shape)
  • CommerceCM Help
  • Create and Edit City Groups
  • Create and Edit Country Groups
  • Create and Edit Shipping Groups
  • Create and Edit State/Province
  • Creating and Editing
  • Cross Sales
  • Cross Sales - Landing Page
  • Data Feed Generator (Beta)
  • Departments
  • Design Implications
  • Getting Source Images
  • Image Landing Page
  • Image Manager
  • Image Quality and File Formats
  • Landing Page
  • Populating the Shipping Group
  • Process of Uploading Images
  • Setting Up Shipping Methods
  • Shipping Groups Case Study
  • Shipping Manager
  • Shipping Methods Case Study

Creating & Managing Ads

Creating a new Ad does not create a new Ad Spot on the site. It allows you to associate an image or Content Block with an Ad Spot and set the campaign criteria.

Before beginning this process, you will have to create and upload appropriately sized Ad images through the CommerceCM Image Manager or Create appropriate Content Blocks in SiteCM. 

Note: For image ads, the CommerceCM image manager will scale the images to the appropriate size for the Ad Spot but we recommend that care be taken to create and upload Ad images of the correct size & dimensions for best results.

You should be familiar with how Content Block's will resize and change under different conditions on a responsive site.  As always, you can test your work on your staging site.

Step 1: Ad Foundation

Using the Create New Ad control at the top right of the landing page, select which Ad Hotspot you want to create a new Ad for and select which type: Image or Content Block

For Image ads, each Hotspot is associated with an image category that contains images that you have previously uploaded.  Once you have selected the Hotspot, a list of available images from the corresponding image category is loaded into the Ad Image menu  and you can select it here.

For Content Block ads, you will select your Content Block on the next step and the Image selection will disappear.

You can specify either All Currencies or select an individual currency.   This is extremely handy if you want to advertise a sale price a currency value.

By default the start date is the current day and the end date is the end of 2099.  Don't forget to put a reminder in your calendar for the end date to remind you.

Select Continue to go to Step 2.

Step 2: Settings

This is where configure your ad.  This is also where you land when you click through to manage an existing ad.

Image Ads

Step two of the process shows you your selected image. If you selected the wrong image, you can use the control at the top left to change your image selection.  This section also shows you the settings from the previous step.


The Languages control allows you to create the ad settings for each language your site is running.

The Weight determines how often the ad is shown in the selected position in comparison to the other ads running in a hotspot.  An ad must have a weight in order to show even if it is the only ad configured for the Hotspot. Weights have gotten more complex since we added the ability to set currency and start and end dates for ads.  See example on the Ad Weights page.

The Alt Text is displayed in your Ad Manager reports and is used as Alt Text for your ad panels. Alt text shows up in the tool tips when visitors hover their mouse cursor over the Ad, is used by screen readers for the visually impaired and is indexed by the search engines so be descriptive.

The last line of the control allows you to determine what happens after the ad is clicked by a site visitor.

The first menu, - Select Window – lets you determine if you want the ad to open a new browser window or simply take the user to the page using the same browser window.  Most customers will use the Same Window option however if you are sponsoring or promoting an event, you might want an ad to take your site visitors to the other site in a new window so they can learn more then return to your store to shop.

ad creating4.jpg

The second menu, - Select Type - allows you to select the type of page you want to link to. You have 4 options. Your selection here determines what data is loaded into the final menu. Your options and their characteristics are:

ac1.jpg

1. Page: This loads your menus from SiteCM into the final drop down menu as shown below

ac2.jpg

2. Department: Loads the Departments from your Department Manager into the final drop down menu.

3. Product: Loads the Products from your Product Manager into the final drop down menu.

4. URL:  Allows you to specify any URL using standard syntax such as http://www.idealever.com

ac3.jpg

When your campaign is complete you can click Save and you will be returned to the Site Ad Manager landing page.

Content Block Ads

With Content Block ads, the linking is setup with the Content Block so the process is simpler.  You will also notice that you do not get a preview.

  1. Set the name
  2. Select the Content Block
  3. Set the weight
  4. Click Save

 

+1 (888) 374 0906