Reviews

Reviews provide social proof and encourage people to purchase but can be hard to get.  Most customers are not highly motivated to make reviews unless they are either super happy or very upset.  

In CommerceCM, customers must register to post a review.  This encourages more measured responses and makes it more likely you can market to them in the future.

Reviews can be implemented in either of two ways

1. Anyone can review any product: This is useful for multi-channel retailers who can encourage store visitors to go online and post reviews.
2. Shoppers can only review products they purchased online:  This ensures that customers are reviewing the correct product, purchased from your web site.

Merchants can also enter reviews in the manager but they must be associated with a registered customer.

Display

The display is customized to fit your site and includes some standard fields

• Rating out of 5.  This is usually displayed as stars but can easily be customized
• Reviewers first name and last initial
• Reviewers location
• Date review posted
• Helpful rating and user voting
• Reviewers content
• Merchant Response

Reviews can be displayed in a tab, on the page, or in a pop up as per your preference.