Ad Performance Reports

The Data Controller on the landing page gives you access to reports on your ad performance. Using these reports you can:

1. modify your ad weights
2. delete ads
3. click through to modify other ad campaign characteristics.

Reports can be generated for any language you are running, and can be filtered quickly by month, or for more control, by shorter or longer periods.

By default the control loads your performance report for the current week.

The Report shows each ad spot name and dimensions in pixels (Home page main (392/960), the number of items, the number of impressions, clicks and Click Through Ratio (CTR).

To view specific details on an Ad Spot, click on the [ + ] symbol at the start of the row to expand the data for that Spot as shown for the Home page main ad above

There are three active ads in that location.  

1. The first ad is set to only show for customers shopping in USD and has a weight of 1.  It will run until 2021.
2. The second ad is set for All currencies, has a weight of 1 and has no expiry date
3. The third add is also set to show for All currencies, has a weight of 2 and no expiry date.

You can delete an Ad from this page however doing so will eliminate all of your historical data. If you are running a multi language site, deleting an ad will remove all language variants of the ad.

To stop an ad from displaying you can change the weight to 0 (zero) and click the update button at the bottom of the page.

To edit any other aspects of a campaign, you can click the description of the ad and go through to an editing form based on the Create New Ad form discussed above.

Here is a sample from a client showing more data