• Context
  • Index
  • Home
  • Catalog
    • Departments
      • Landing Page
      • Foundation
      • Managing Products
    • Product
      • Landing Page
      • Foundation & Description
      • Departments
      • Cross Sales
      • Properties
      • Relations
      • Specifications
    • Brand
    • SEO Download
  • Marketing
    • Promotions
      • Landing Page
    • Cross Sales
      • Landing Page
      • Creating & Editing
      • Mass Upload
    • Site Ads
      • Landing Page
      • Creating & Managing
      • Performance Reports
      • Ad Weights
    • Referrers
      • Referrer Landing Page
      • Creating a Referrer
      • Using the RefererID
      • Landing Page
      • RefID Detail Report
      • Referrer and Conversion Analysis
      • Increasing Conversion Ratio
      • Tracking Return on Referrers
      • Referrer tracking conclusion
    • Store Locator
      • Mass Upload
      • Manual Upload
      • Data Controller
      • Deleting Listings
      • Editing Listings
    • Image Manager
      • Process of Uploading Images
        • FTP Upload of images
      • About Image Quality and File Formats
      • About Aspect Ratio (Shape)
      • Where to Get Source Images
      • Landing Page
      • Image Edit Page
      • Manage Variants
        • Managing Variants with Multiple Languages
    • Data Feeds (BETA)
    • Reviews
      • Landing Page
  • Reports
    • Orders
      • Landing Page
      • Currency Summary
      • Quick Search
      • Advanced Search
      • Order Status
        • Status Setup
        • Using Status in Order Manager
        • Status Mass Upload
        • Quick Tip Videos
  • Language
    • Categories
    • Edit LRM's
  • Shipping Manager
    • About Shipping Groups
    • Creating and Editing Shipping Groups
      • Country Groups
      • State/Province Groups
      • City Groups
    • Populating the Shipping Group
    • Case Study for Setting up Shipping Groups
    • Setting up Shipping Methods
      • Case Study for Setting up Shipping Methods
  • Gift Certficate Implementation
  • Open Graph
  • CommerceCM Help Request
  • About Shipping Groups
  • Aspect Ratio (Shape)
  • CommerceCM Help
  • Create and Edit City Groups
  • Create and Edit Country Groups
  • Create and Edit Shipping Groups
  • Create and Edit State/Province
  • Creating and Editing
  • Cross Sales
  • Cross Sales - Landing Page
  • Data Feed Generator (Beta)
  • Departments
  • Design Implications
  • Getting Source Images
  • Image Landing Page
  • Image Manager
  • Image Quality and File Formats
  • Landing Page
  • Populating the Shipping Group
  • Process of Uploading Images
  • Setting Up Shipping Methods
  • Shipping Groups Case Study
  • Shipping Manager
  • Shipping Methods Case Study

Referrer and Conversion Analysis

Getting the most out of your online marketing is key to running an effective web site.  CommerceCM provides you with the data you need to make choices and optimize your marketing.

        Conversion Ratio =    
 

 # of Orders

 # of Visitors

Site owners must keep in mind that the Referrer reports only cover the RefID formatted links you have set up intentionally through banners, newsletters, CPC or other online marketing programs.  To calculate your site wide conversion ratio, divide your total number of sales by the number of visitors in the same time period.

There are many things that can affect your conversion ratio.

 

Most CommerceCM customers also take orders over the phone and we always recommend that your site include a prominently displayed toll free number.  These offline conversions will not be reflected in any of your reports and can come from any number of sources.  We recommend asking all of your phone customers how they found out about your store, and if they have visited the site, ask how they found the site.

Once your site has been running for several months you will have a sense of what your underlying conversion ratio for your site is. 

As noted above, the sample term has a great conversion ratio.  It consistently performs higher than the average RefID term on the site and it’s conversion rate increased more than the average this month.  A site manager would be aware of all changes that might have occurred to cause that change. 

What defines a good conversion ratio depends on your industry and your specific operation.  Sites of internet only or mail order retailers such as Amazon and LL Bean have significantly higher conversions that established retailers like Sears.  This is caused in large part by shoppers’ tendency to research purchases online and make the actual purchase in a store.  With no physical locations, all of Amazon’s sales are online.  Established sites also usually have higher conversion ratio than new sites for two reasons.  Shoppers might visit several times before becoming customers, and returning customers are more likely to purchase than shoppers who have not already made a purchase.  As trust in your online brand increases, so does your conversion ratio.

reports 7.jpg

 

 

+1 (888) 374 0906