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Understanding Ad Weights

Ad Weights made perfect sense back at the dawn of time (2005 to 2015) before we added currency specific ads and start and end times. Now that the Ad Manager has more capabilities you need to think carefully about it and what the table shows is no longer 100% accurate. We are working towards a new UI for this but it is a challenging problem.

Weights are cumulative across all ads shown in one Hotspot.  

Frequency of display is determined by the fraction of: ads weight/Hotspot's total weight.  If there are 3 ads with a weight of 1, each will show 1/3 or 33% of the time.

Case 1:  3 ads showing at all currencies

The total weight for this Hotspot is 4 so Ad Three shows 2/4 or 50% of the time.  You would see a fairly predictable distribution of ad impressions that will closely match the frequency. Ads are shown randomly so it is close but not perfect.

Ad
Currency 
Weight
Frequency
 One  All 1  25%
 Two  All 1  25%
 Three  All 2  50%

Case 2: 2 ads in All Currencies, 1 ad in a specific currency

This is for a pretty typical dual currency USD/CAD site.  Because one ad is only in USD, the CAD ad frequency is adjusted. You might also notice large discrepancies with impressions because of how your traffic is distributed between currencies.

Ad Currency Weight Displayed
Frequency
USD
Frequency
CAD
Frequency
 One  USD 1  25%  25% n/a
 Two  All 1  25%  25% 33%
 Three  All 2  50%  50%  66%

Case 3: 1 ad in All Currencies, 1 ad in USD, 1 ad in CAD

Ad Currency Weight Displayed
Frequency
USD
Frequency
CAD
Frequency
 One  USD 1  25%  33% n/a
 Two  CAD 1  25%  n/a 33%
 Three  All 2  50%  66%  66%

Dates

I don't even know how to begin to discuss this.  I trust you to figure it out.  Call support if you have any questions.

 

 


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