Introduction: Promotions

The promotions component of CommerceCM is an extremely robust tool which allows you to set up customized rewards in your store. These promotional rewards can be either automatically applied when the shopper meets the criteria you specify, or selectively applied when the shopper enters a coupon / promotion code that you have set up.

A promotion is not a sale. Sale prices can be applied to individual products, if that is your goal. Promotions are used to discount a product, an order, or shipping on the basket or during the checkout.

You can create, modify or delete promotions from the promotions section of the manager which is found at store > marketing > promotions

Promotions can be setup to target:

• A range of dates, for example: “Boxing Week - 25% off” promotion from Dec 26 - Dec 31.
• shoppers meeting certain criteria, such as where they live, value of items in their shopping cart, the number of items in their shopping cart, specific items in their cart or how much they have spent shopping in your store in the past (if they are logged in as a registered customer)
• One or more SKUs in your inventory
• A particular currency (if your store supports more than one)

The rewards could be:

• Discount on specific product(s)
• Discount on the order
• Discount on shipping
• A fixed dollar amount or a percentage
• In addition to, or exclusive of other promotions you have running

Icon	Resource Name Description	Size
	CommerceCM Promotions.pdf Keep this reference handy when planning and setting up promotions.	1.11 Mb