This report can be used to edit the RefID and view additional information. There is a lot of data here so we will break it into a couple of parts. The entire report is show below.
Like most CommerceCM reports, the Quick Stats panel on the top left of the page gives you a quick view of key performance indicators on your site.
The first two columns are statistics for all RefID’s across the site for both Year to Date and the current month. The next two columns show the same information for the term we selected so we can compare. NOTE: The Month values shown in Quick Stats are always for the current month, not for the month queried by the Data Controller.
For the year, the term we are looking at has converted at a respectable 10.39% which is lower than the site average across all terms. The current month though sees the term converting very well at over 27 per cent.
While the report might seem confusing now, you will learn to understand them at a glance, notice changes, and recognize their significance. This is a good term. It converts very well and is increasing. This term might have performed better this month than others because of a promotion that was being run or because of the average positioning of the term if it is a CPC term.
As you get more familiar with your terms and conversion rates, you can drop terms that do not perform well. We will discuss this further in the section on Analysis.
Edit Referrer
This shows that this ID was created March 2, 2005. Clicking the garbage can deletes the ID and all the data associated with it. We recommend being cautious about deleting data. There is no harm in keeping it. Once it is no longer getting clicks, it will not affect your conversion rate data
You can edit the title and category as required without affecting the data you have collected.
Data Controller
The Data Controller can be used to adjust the time period for the data shown in the Activity Summary on the bottom part of the page.
Selecting the Currency label in the Activity Summary takes you to the Advanced Order Search and loads the sales data for that currency into the table. We are showing the Activity Summary for the three Euro orders below. This is a standard report found in several places throughout CommerceCM. From this page, you can drill through to view the order by clicking the Order ID, sales for the entire day by clicking the Date, or shopper profile by clicking the shopper name.