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Reports

Landing Page

Using the Data Controller on the landing page, you can run queries against your tracked data.  The report shown below is for Overture North America during April 2005.  It includes only those terms with Sales data.  To show all terms in the category, you need to select the checkbox in the Data Controller to show Referrers with no data.

reports 1.jpg

  • Figure 2 Referrer Report from Data Controller

The report shows the number of Clicks, Orders, and total Items sold for each term in the Category.  The Sales Value column shows the Conversion rates for the terms.  We cannot provide a sales total until we expand an item to see results by currency.

You can download the report as a spreadsheet if you wish to do advanced analysis by clicking the [download spreadsheet] link.

This report quickly shows the program manager that several ID’s are converting well above the site average.  By clicking the [ + ]  icon in the Expand column, we can view the sales values for each term.

reports 2.jpg 

  • Figure 3 Expanded RefID report showing sales data by currency

By expanding the line for RefID 2049, we can see that of the 60 orders in May, 1 was Canadian, and 56 were US, and 3 were Euros, and we can see the total value of sales in each currency.  We cannot show the number of Clicks for each currency because it is possible for the shoppers to click through to the site and start in one currency, then change currency while shopping.  In this example, the RefID is for a North American Overture listing and 3 shoppers ended up with orders in Euros.

Tip: Our customers all create their links into a specific currency depending on where the link is being placed.  A link on a Canadian shopping portal will link to Canadian currency.  Because of the dominance of US web traffic, most CPC programs should be linked into US currency.

To get further information we can click on the title of the RefID from this page and see a full report with details on the sales.

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